Graphic Identity for an Original Food Truck Concept

Logo(s) + Color Palette

Preliminary design

Logo for paper products

General logo to be used in combination with Macaw visual

Exterior Food Truck Design - side and back

Menu Design

Package designs

 

Business Card

Visual base

Contemporary Reblog: Teatre Principal

Reblog of: http://www.aisleone.net/2017/04/17/atlas-teatre-principal/

This post really relates to our museum identity assignment. It really illustrates the advertisement portion of the assignment can applied as far as posters, book and bags can be made with the same united identity while still constraining to the design ID rules for this particular entity.

For me this is a fasinating approach. I mean we spoke briefly about Paula Scher and how she created an ID of text of varying horizontal/vertical text directions. This ID takes the text and slices it in half, showing just enough so people can identify what it says while still being cleverly masked. Normally the slicing the text in half is a little risky but the design group seems to have found the right midpoint to make it work. I doubt I would want to use this approach myself but I appreciate the work done to make it. Thus I find this post fasinating and certainly this would have been a nice resource for that previous assignment.

Contemporary Reblog: Black Cat

reblog of: http://www.underconsideration.com/artofthemenu/archives/black_cat.php

After my second menu post I was not expecting to do another of these reblog focusing on a menu but this is just perfect. I love the idea of this menu. I mean it is just perfect for this particular class. I mean in Graphic Design studio we had to make a timeline of items using just parts of letters. And this would just add to that assignment or at least inspire other students. Because in their menus they could create icons of the food in question. These little icons would be adorable and would make the cutest menu.

The icon of the cat is really a nice vector and totally fits the typefaces they used. Also the drink coasters are just gorgeously designed. I can't stop looking at this menu. I mean the first one I was sort of impressed with because it was minimalistic and the other other previous menu was pretty good too but this one just takes the cake. I want to make something like this one. Now that would make for a nice portfolio piece that would be right up my alley.

Contemporary Reblog: Milwaukee Burger Co.

reblog of: http://www.underconsideration.com/artofthemenu/archives/milwaukee_burger_company.php

I think this is a really nice design of a menu. I kind of almost wish I had seen it when we had started our food truck assignment. I mean it doesn't really fit the tone I am setting for my designs but the layout is rather interesting. The use of type as the main visual is really interesting to me. I mean it is harder to read but it makes me want to open it up and see what's inside which is the whole point of these menus is to attack the senses of the viewer so they pick it up.

The type in these designs is sleek and almost new age-y. I love that the visuals are merely used as support mechanisms for the type itself. They made a lot of nice design choices.

Museum Identity

version without full museum name and with it

Style Guide

Admission Ticket

The Emerald Museum of Art will have specialty made tickets inspired by the shape of their logo. Note that the right side of the ticket with the barcode is detachable.

PRINT BASICS

Each department will have its own variation of the following (shown here are from printed materials for Exhibitions and Education):

-Letterhead

-Envelope 

-Business Card

WEB

The following is the basic framework for the main website:

All the empty logo-inspired boxes will be a image/news story

Exhibit

Here is an exhibit example using the modern artist Ai Weiwei for an exhibit we are calling "Big Bang"

-Poster advertising the show

-Postcard (front & back)

front

back

-Title wall for the exhibition

SIGNAGE AND WAYFINDING

-Cafe

-Shop

-Elevator

-Restrooms

MERCHANDISE:

As far as merchandise is concerned I have bags and shirts. For the tote bags there are two versions: 

One with the regular logo

And one with a nice inspirational message

Likewise, there are two designs for the T-shirts:

One with the regular logo

And one with a nice inspirational message

Logos

I am leaning toward the last one as the spacing on the "emerald museum of art" seems right. I like the logo of the first group without the full name but need some time away from this project to determine anything further.

The below are color options I honestly would prefer it without color but if I chose a color it would have to be a blue but I have not found a blue I am happy with. 

Preliminary Logo